Fruit Roll-Ups: Simply Fruit

Jessica is addicted to Gushers.  There, I said it.  Her horrible secret is out (sorry!).  Each week after I shop at the Farmer’s Market, with my car filled with fresh fruits and veggies, I drive over to the supermarket and sneak down that isle to satisfy her cravings.  This week was like every other, looking through all the brightly colored packaging for the one that makes her happy, when I saw them.

Simply Fruit

I wonder if a kid could tell the difference?

That’s right, Fruit Roll-Ups has a new “healthy” version.  I took a look at the box and I was pretty shocked, it was actually something I would be happy letting a child eat.  It contained no corn syrup, had some fiber, no artificial colorings, etc.  I decided to get them so I could do a review, but I had a little problem.  I hadn’t eaten a Fruit Roll-up since I was a kid, so I had to actually purchase a “normal” one for a comparison.  I looked for a normal strawberry and the one I purchased was the closest they had.  So… let’s compare, shall we?

Simply Fruit

Wow, the one on top sure looks fun!!

Simply Fruit

Yeah, BIG difference.

Simply Fruit

Fruit vs Chemistry

You’ll note that all the packaging is very simple and is mainly greens and whites, compared to the XTREME™ packaging of the original.  The other thing you’ll notice is that there is a complete difference in the color and texture between the two products.  The Simply Fruit resembles the old dark and rough fruit leather while the regular Roll-Up resembles some sort of neon plastic.  A quick breakdown of the ingredients:

Standard: Pears from Concentrate, Corn Syrup, Dried Corn Syrup, Sugar, Partially Hydrogenated Cottonseed Oil. Contains 2% or Less of: Citric Acid, Sodium Citrate, Acetylated Mono and Diglycerides, Fruit Pectin, Malic Acid, Natural Flavor, Vitamin C (ascorbic acid), Color (red 40, yellows 5 & 6, blue 1).

Simply Fruit: Apple Juice Concentrate, Dried Apples, Strawberry Puree, Canola Oil. Contains 2% or Less of: Fruit Pectin, Lemon Juice Concentrate and Blueberry Juice Concentrate Added for Color, Vitamin C (ascorbic acid), Natural Flavor, Sodium Sulfite and Citric Acid Added to Protect Color.

That is a huge difference between the two, don’t you think?  The funny thing is that the nutrition values pretty much remained the same with no change in the size of the roll.  Both are 14 grams and have 50 calories.  The Simply Fruit has .5g less fat, 35mg less sodium, 3g more sugars, <1g more fiber.  That’s it.  Besides that, they are identical in “core” nutrition.

So, as a parent, I’d like to think if you were to buy your child Fruit Roll-Ups you would buy them these.  I would have to say “good job” to whoever at General Mills decided to pursue this avenue of children’s snacks.  Oh!  One last thing… the taste!  While the standard Fruit Roll tastes like a very sweet dose of artificial strawberry flavoring, the Simply Fruit tastes like fruit.  Not 100% like Strawberries (though you get that), but more like a blend of fruits (I assume this is due to the apple concentrate and dried apples).  I decided to let Jess try them and even she said she’d choose the new stuff over the old.  Shocking!

Now then, I want you to listen up, General Mills:  Please make a “Simply Fruit” version of Gushers, so I can feel better about her addiction.  Thanks!  Everyone else with little kids who clamor for Fruit Roll-Ups: Go get these instead.

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30 Responses to Fruit Roll-Ups: Simply Fruit

  1. Arpana Arpana says:

    Does Sunkist still make the big circular fruit rolls that used to be sold on crinkly cellophane wrapped in plastic? They were sold in the produce section of most supermarkets in the 80s and I think early 90s, and tasted like real fruit. Does anyone know what I’m talking about? Those were delicious. But yes, I get the Gushers thing. It’s that citric-acid infused goo in the middle that makes you want more.

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  3. Jen Jen says:

    Arpana – Are you talking about the old fruit roll-ups that were sold individually in produce sections? If so, I’m on a massive search for them myself!

  4. Jen Jen says:

    Boo – “Sunkist Fruit Roll Ups, a licensed product manufactured and marketed by Paramount Farms, were discontinued in 2002, and are no longer available.”

  5. kkh kkh says:

    Hi, I am trying to find the product mentioned above. What stores sell the simply fruit by fruit roll-ups? I would appreciate it much, and so will my kids. Thank you much!!!

  6. Jason Kelley Jason says:

    I found these at Target, so I would check there first! I haven’t looked elsewhere, but they were still there the last time I went.

  7. Nanc Nanc says:

    Thank you for the posotive review of this product. My BF is hooked on fake gummy products too. This will be a great alternative for him. I actually saw them at Costco and walked on by assuming that they were another marketing ploy by General Mills…

  8. Jessica Jessica says:

    They sell them in bulk at Costco in a mixed box (48 count, I think) of strawberry and wildberry flavors.

  9. emily emily says:

    I bought these from Costco and me and my 3 kids loved them and I enjoyed giving them to them because I felt they were a healthy snack. I was so happy to find them. Now I went back to get more and Costco no longer carries them and Meijer doesn’t and never has. I am so bummed and tried to order them on the internet and I can’t find them anywhere. Such a great idea, if only I could buy them!

  10. Jocelyn Jocelyn says:

    I LOVED those Sunkist round fruit roll-ups! The Simply Fruit ones are very close to the Sunkist ones, maybe a bit thinner, and comes in fewer flavors. Sunkist should bring them back, the organic food movement is huge right now.

  11. THANK you for your awesome website!! I found it via google today when I was searching Fruit Roll-ups Simply Fruit!

    They sell them by the mother load at our Costco in Houston, TX.

    (What a relief to know I am not the only one who has to occassionally sneak down the “Forbidden Aisle of Crap” at the grocery store to gain a few minutes of peace!)

  12. Jack Jack says:

    The Sunkist fruit rolls every one is talking about are now sold under the name Jovy Fruit Roll. They are the same product with slightly different packaging (colors and logos mainly) and are still sold in the produce department of nearly all major supermarkets.

  13. The old Sunkist Fruit Roll was purchased by our company eight (8) years ago. We have improved the formula and packaging. It is now under the name of Jovy Fruit Roll.
    All original six (6) flavors plus four (4)NEW flavors can be found at most major Supermarkets in the Produce Dept.

  14. cin cin says:

    YEAA i loveee these their amazinggg!!!!! i found a giant pack at target my kids love them, i pack them one for school every day:)

  15. Jeryl Jeryl says:

    I make Fruit Roll-ups for General Mills and I am glad to hear you like Simply Fruit, I do too.
    If you like the Simply Fruit Strawberry flavor you should try Simply Fruit Wildberry (its my favorite). Here’s to healthier snacks. Enjoy!

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  17. John John says:

    Did anyone else notiec the sulfites in “Simply Fruit”? This is safe for all but 1 out of 100 people, those who are allergic can suffer from asthmatic symptoms, headaches, hives and other various discomforts. I, for one, play it safe and avoid all sulfites, keeping my fruit truly “simple”.

  18. Nate Nate says:

    I’m not sure how old you are. I’m 34 and remember when Fruit Roll-Ups were first introduced. Many of my freinds have kids now, few of whom have ever been allowed these neon corn syrup treats. I came across them and was shocked. These aren’t my childhood snacks. I stumbled across the Simply Fruit today and just enjoyed my first one. It was exactly what I remember eating as a kid. I’m glad they’ve brought back a quality product (granted, I won’t eat them every day) that I thought was long lost.

  19. Jean Anderson Jean Anderson says:

    Excellent. Are these available in Canada

  20. Missreatha Missreatha says:

    My Daughter (age 4) can not have food dyes and when I found these and let her have one, she ran up to her dad yelling “No dye Daddy! I can eat these.” It’s great to find a new product I feel good about giving my kids.

  21. Terrill White Terrill White says:

    I’d like to know if there is a difference in price.

  22. Melissa Melissa says:

    You can buy fruit leather that’s even healthier, IMO, and organic at Target under their private label.

    Also, if you have a cheap dehydrator, you can make your own rolls! Just puree fruit (or buy a jar of applesauce, I loved apple fruit roll ups as a kid but they were quickly discontinued!) and then pour onto the special solid sheets they sell for dehydrator pans. Run the machine until they aren’t sticky anymore. SO GOOD.

  23. Aprilbtrfly Aprilbtrfly says:

    My child used to eat these as well, the originals and the Simply Fruit. However, we have now converted to the Archer Farms Real Fruit Strips that are sold at Target. They are a half serving of fruit in the 14g strip and I can pronounce everything in them. Nutrition Facts: cal. 45, fat 0, sodium 5 mg, potassium 85 mg, carbs. 11g, dietary fiber 1g, sugars 9g) We have tried eating fruit roll ups since and they now taste gross to us because we are use to the real fruit in these. Trader Joe’s also sells individually wrapped real fruit strips but these are more expensive. Thought I would share another healthy option.

  24. Jeckie Jeckie says:

    Or just make your own (see the recipe by clicking my name). Just fruit, sugar and lemon. Easy.

  25. Lizzie G Lizzie G says:

    “roll-ups!” is the first word out of my 3 yr old daughter’s mouth to me in the morning when she wakes me up. im so guilty – use them for bribery to get them to moving when necessary. i hopefully believed that rolls ups were “better” than the other gummy fruit treats in the same section. so glad GM came out with SIMPLY FRUIT – but they need more flavors and jazzy styling (tie-dye or the wierd cut outs)like the original for my kids to convert. I’ve tried varieties of fruit leather and my kids are not interested. General Mills LISTEN UP: PLEASE keep adding to the simply fruit line-up – I’ll gladly pay a little extra to know that it is healthier. Oh, and maybe you can sneak in some spinach and veggies into it?? Aloha and mahalo!

  26. Joray Joray says:

    Check out…..these are the ones that yiu guys are talking about….way before jovy and sunkist came around with imitation ones, Joray was making the original round ones on cellophane with real fruit


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  28. Alex Alex says:

    Keeping in mind that we are trying to find foods that are appealing to kids perhaps Joray should consider improving their packaging. My kid looks at those and just says “Yuck” and then points to the the Fruit Roll-Ups. Im going to give these new ones a try along with the Jovy ones.

  29. Erin Erin says:

    Costco has since quit carrying these and my Target doesn’t have them. Any other ideas of where to find them?

  30. Lisa Lisa says:

    These are a better choice than regular fruit rollups, for sure. But, still, they are of no real nutritional value. Why not just give your kids some apples and strawberries? Then, they can get the fiber from the fruit along with the vitamins.

    If you’re really set on fruit leather, make your own without added sugar. Puree apples and strawberries and dehydrate them in your dehydrator or oven. 🙂

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