By now, almost everyone has heard about KFC’s sandwich, the Double Down, but what could possibly top it? With KFC riding high on all this press, you know they’ll have to somehow one-up this creation… it’s simply good marketing sense. Recently it was reported that they were extending the item’s time on the menu through the summer and had estimated their 10,000,000th sandwich would be sold in May. Straight from Mr. Javier Benito, executive vice president of marketing and food innovation for KFC:
This truly an example of popular demand. Our plans were to feature the product only through May 23, but millions of Double Down fans have spoken and we won’t disappoint them. You’ll continue to be able to get the Double Down at KFC this summer.
So what will be seen once this is removed from the menu? Well, I was contacted yesterday and shown an advertisement for what could be the Double Down’s successor: The KFC Triple By-Pass. Now, like the Double Down, this “sandwich” contains no bread and looks to be just as difficult to eat (if not more-so). Let’s check out the breakdown:
- Eight Original Recipe Chicken Fillets
- Pork Roll
- Fried Eggs
- American, Swiss, Cheddar & Pepper Jack Cheeses
- Leaf Lettuce
Not too shabby for its $12.95 price tag (the combo price isn’t listed), but the big question is: Will it sell?
To be honest, I’m not thinking it will, but not because of the price. For those of you who looked at the full image you’ll not that it’s not real, sadly. No, this “advertisement” is a creation by MAD Magazine for their upcoming 504th issue (which you can pick up June 15th), and yet, could very well be a real item some day in the future. In fact, there already is an item for sale called the “Triple Bypass,” and while it isn’t chicken, it may be able to kill you. Yes, I’m speaking about the burgers from the Heart Attack Grill:
I’m not even sure that many patties even legal on a sandwich, but at least you eat free if you’re over 350 lbs. Good thing all the waitstaff dress in nurse uniforms… perhaps it’ll get you into the ER faster?
So, this whole discussion has left me with a couple questions that I’d love to hear your answers to:
- Since the KFC Triple By-Pass isn’t available to purchase (due to it not being real), who out there will be willing to create one and eat it in the name of delicious, delicious science?
- What will be the next “extreme” menu item at a national fast food franchise? What could you dream up and for who?
Really, at this point almost nothing is off the table, so I’d love to see what people think, and if anyone out there wants to actually take on the challenge of creating (and eating) the Triple By-Pass, shoot me an e-mail!